The majority of people who start out to be an entrepreneur go out of business within about three years. I see my job as a speaker and coach to keep that from happening to you. Most people in business are capable of doing better than they are but need a certain amount of direction and encouragement.
Every entrepreneur starts out with the dream of being wildly successful. Then reality sets in. One of the first things learned is that there is so much more to running a business than just providing a good product or service.
One mistake that entrepreneurs make is not understanding the difference between marketing and sales.
Marketing is the process by which you let people know who you are and what you do. Not every person who hears your message is a prospective customer or client. But that does not mean they will not influence a sale.
Marketing can be nothing more than raising awareness that you are available with your product or service. Those who show an interest turn into leads. That is where the sales component kicks into gear.
It is a good idea to start out with a clearly define prospect for your sales efforts. Are you selling to a business or a consumer? If it is a business, how big is that business? If your perfect lead is an individual, what attributes does that individual have? Age, gender, education and many other factors become part of the components of a perfect lead.
The Perfect Lead
Often no thought is given to this aspect of sales and marketing. As a result, money and time are wasted on too broad an approach. As an entrepreneur you are not going to have an excess of either when you first start out.
Defining the perfect prospect is going to take a little time and effort on your part. But it will be time well spent. There is a tendency to believe that everyone will want your product or service. That just is not realistic.
If you might be interested in attending one of my speaker events, or if you would like me as a speaker at one of your events, contact me. Please feel free to leave a comment below.