Real Estate Professionals
One of the problems that face a real estate professional is that constant pressure to be on call. Many of your prospective clients have jobs and other responsibilities that make them unavailable during what are called “normal working hours.”
As a real estate professional you are responsible for building your business. It takes time to visit with prospective clients, show available properties and do what seems like constant follow-up and endless paperwork.
You Need Balance
Taking time off seems not to be an option. But everybody needs to find a balance. There is a danger of burnout when you work, work, work. So, what is the answer?
Start by setting some goals. What do you want to accomplish this week, this month, this year? This is a first step in getting organized. When you have specific goals you can gauge how your efforts are contributing toward those goals.
Your goals as a real estate professional have to be specific. “Selling more properties” or “closing more deals” is not specific enough. Everybody wants to do that. How will you get there?
When you set specific goals you can then fashion how your time will be best spent.
That one thing alone will help you better manage your time. Too often there is the tendency to shifty from one area of concentration to the next. Don’t do it. Focus on what is most important to you.
Do a self-assessment. What are your strengths? You know what you are really good at. And the truth is, you can’t be really good at everything.
Once you have answered that question you find that your time becomes much more manageable. You will stop doing those things that do not produce results. Ask yourself what your real value as a real estate professional is and then pursue that to the exclusion of other activities.
Once you do that you will see an immediate increase in your performance, productivity and personal satisfaction.